#WHATS A QUIET STORM DRIVER#

Alongside working on lockdown ads for clients such as cleaning brand Zoflora, Robinson has been using the last few months as an opportunity to drum up industry support for the relaunch of Create Not Hate. With the majority of shoots unable to take place as originally planned, the lockdown period has been particularly challenging for the production arm of Quiet Storm. He has previously chaired the IPAвЂ™s Ethnic Diversity Forum, set up an initiative called Create Not Hate to tackle gun crime by getting disadvantaged young people to make their own ads, and in 2009 was awarded an OBE for his services to charity and advertising. Robinson is also well known for his personal contribution to the ad world, namely for helping to tackle its diversity problem.

In 1995 he founded Quiet Storm, one of the first agencies to write, direct and produce its own work вЂ“ a model which it still uses today, and has seen it create award-winning work including YouвЂ™ve Been Tango-ed and HariboвЂ™s Kids Voices campaign. Despite the early obstacles he faced getting into the industry, he has managed to forge a hugely successful career for himself over the last three decades.

#WHATS A QUIET STORM DRIVER#

At the age of 11, Trevor RobinsonвЂ™s school careers advisor told him that heвЂ™d have more chance of being a bus driver than working in advertising.

Whats a quiet storm